We have what women have dreamed of since the start of time. Time.


The first women who hit the workforce after equal opportunity legislation have just passed another milestone – the first women in the workforce to make it through menopause. And it's great on the other side. We are confident, energetic and ready to take on the world.

And the best bit – we've been given twenty years more life than our grandmothers.

The world has something it has never had before – almost a billion wise women. Imagine what we could do if the world actually saw us.

Money makes the world go round.

We hold the purse strings.


Women over 50 are the most powerful consumer group on the planet. We buy 47% of everything. And the old saying, "The customer is always right" is still true.

We can come together to demand a better image of midlife women and we can demand to tell our own story.

The Uninvisibility Project is a network of some of the world's most experienced creative business women who are dedicated to creating a powerful image for women the world has never seen before.

Look at us differently.

Respect us.

Employ our wisdom.

Value us.

Let us create our future.

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Join us for the adventure of our lives.


There's a whole new world out there and new women to inhabit it. We're here to share the stories of inspiring midlife women who are pioneering the second half of their lives and who refuse to be invisible.

You can become uninvisible too. Simply subscribe below to show up.