• HOME
    • Michelle 61
      • Anonymous 61
        • Tania 53
          • Janet Grey
            • Kay 65
              • Suzannah 56
                • Heidi 54
                  • Ruby Blessing
                    • Adah 47
                      • Carol
                        • Stephanie 54
                          • Jane Evans
                            • Sue 51
                              • Janetta 66
                                • Mady 52
                                  • Kathryn Chapman 47
                                    • Sara 59
                                      • Jane Caro
                                        • Philippa 52
                                          • Jill 51
                                            • Cindy 59
                                              • Karen 50
                                                • Jacquie 53
                                                  • Rubi 60
                                                  • ABOUT
                                                    • BUSINESS
                                                      • BLOG
                                                        • Grey Twitter Icon
                                                        • Grey Facebook Icon
                                                        • Grey Instagram Icon
                                                        • Grey LinkedIn Icon
                                                        • UNINVISIBILITY
                                                        Search
                                                        Privileged old white guys come at me!
                                                        Uninvisibility Project
                                                        • Oct 16, 2020
                                                        • 3 min

                                                        Privileged old white guys come at me!

                                                        Photo by @MayaHartPhotography I'm a privileged old white woman. It's an accurate description of my age, my gender, my race and my...
                                                        381 views0 comments
                                                        Advertising meet your Nemesis.
                                                        Uninvisibility Project
                                                        • Sep 4, 2020
                                                        • 9 min

                                                        Advertising meet your Nemesis.

                                                        Jane Evans speech at Zee Melt India. INVISIBLE TO INVALUABLE. I was really excited about coming here today to tell you all about the book...
                                                        531 views0 comments
                                                        Advertising isn't dead. Just the bullshit.
                                                        Uninvisibility Project
                                                        • Jun 9, 2020
                                                        • 4 min

                                                        Advertising isn't dead. Just the bullshit.

                                                        It must be terrifying for every creative who's lost their job or is worried they're about to. But if I've learned anything from being in...
                                                        292 views0 comments
                                                        The power of vulnerability.
                                                        Uninvisibility Project
                                                        • Feb 24, 2020
                                                        • 3 min

                                                        The power of vulnerability.

                                                        "Men walk this tightrope where any sign of weakness elicits shame, and so they're afraid to make themselves vulnerable for fear of...
                                                        143 views0 comments
                                                        Walking a tightrope of fire without a net.
                                                        Uninvisibility Project
                                                        • Feb 17, 2020
                                                        • 3 min

                                                        Walking a tightrope of fire without a net.

                                                        I started the Uninvisibility project to show the brilliance of mid-life women to a world that ignores them. We feature brilliant,...
                                                        809 views0 comments
                                                        Where are the weirdos in advertising?
                                                        Uninvisibility Project
                                                        • Jan 20, 2020
                                                        • 4 min

                                                        Where are the weirdos in advertising?

                                                        There is a legend that after Saatchi and Saatchi presented their famous 'Labour isn't working' campaign, Margaret Thatcher mused, "Why...
                                                        2,687 views2 comments
                                                        You can't make this stuff up.
                                                        Uninvisibility Project
                                                        • Dec 11, 2019
                                                        • 2 min

                                                        You can't make this stuff up.

                                                        At this week's Good Girls Eat Christmas Dinner, Rosie Arnold showed a crowd of female creatives her inspirational 1987 ad for Pretty...
                                                        370 views0 comments
                                                        Did we get what we wanted for Christmas?
                                                        Uninvisibility Project
                                                        • Dec 9, 2019
                                                        • 2 min

                                                        Did we get what we wanted for Christmas?

                                                        Ah, Christmas, the busiest time in the matriarch's year. We've already organised who's coming and ordered the blow-up mattresses (or...
                                                        170 views0 comments
                                                        OK Gen Z. Have a great day.
                                                        Uninvisibility Project
                                                        • Nov 4, 2019
                                                        • 3 min

                                                        OK Gen Z. Have a great day.

                                                        Well, you certainly ruined my day by trying to start a war and turn my kids against me. One post on my feed today said that 'my' era of...
                                                        674 views0 comments
                                                        Pro-age without a pro in sight.
                                                        Uninvisibility Project
                                                        • Oct 22, 2019
                                                        • 3 min

                                                        Pro-age without a pro in sight.

                                                        (Sorry the above video is so small, Dove have removed it, fortunately, we had a tiny embed code!) Here's Dove's new pro-ageing ad. It's...
                                                        2,303 views0 comments
                                                        A grey/blonde/red/blue/black haired army of lovely women.
                                                        Uninvisibility Project
                                                        • Sep 3, 2019
                                                        • 2 min

                                                        A grey/blonde/red/blue/black haired army of lovely women.

                                                        Gloria Steinem famously said, "Women get more radical with age." I think we just run out of patience.
                                                        537 views0 comments
                                                        Be a bit more boasty.
                                                        Uninvisibility Project
                                                        • Jun 17, 2019
                                                        • 3 min

                                                        Be a bit more boasty.

                                                        The hit tune of this summer is a highly contagious mix of house, dancehall, grime, and afro beats. It doesn't just mix genres, it mixes...
                                                        226 views0 comments
                                                        Another week without any grown ups in the room.
                                                        Uninvisibility Project
                                                        • May 24, 2019
                                                        • 2 min

                                                        Another week without any grown ups in the room.

                                                        Last week was great for older women, there were mature women on television, radio and the press in unprecedented numbers. It was...
                                                        553 views2 comments
                                                        As always, Mum was right.
                                                        Uninvisibility Project
                                                        • May 15, 2019
                                                        • 3 min

                                                        As always, Mum was right.

                                                        “In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business
                                                        245 views0 comments
                                                        We're so out of Vogue.
                                                        Uninvisibility Project
                                                        • Apr 6, 2019
                                                        • 5 min

                                                        We're so out of Vogue.

                                                        Everyone’s talking about Vogue’s revolutionary non-issue and how it’s a good thing fashion is recognising older women. I call bullshit....
                                                        854 views0 comments
                                                        Honest. Decent. And True Lies.
                                                        Uninvisibility Project
                                                        • Apr 2, 2019
                                                        • 3 min

                                                        Honest. Decent. And True Lies.

                                                        The thing that has surprised me the most since I started the Uninvisibility Project is that, almost without exception, everyone in the ad...
                                                        625 views0 comments
                                                        {"items":["5f89706cec5922001744b828","5f52116703a2f9001777387a","5edb1423e8cbee0017330a3c","5e4d877fc6babe0017c76172","5e479a18bfca0a0017f8d14b","5e2060c321da9e0017805a8e","5df0a306ed13e00017ceb2b1","5dd5c14f41f6fa0017a724cc","5dbe1d9e24825a001721b8f1","5daea96b7439910017d1b2fd","5d6c6937cdc18c0017dd2a08","5cffd1ed5cdd88002f499448","5ce7b752d57a6e0015501a04","5cdbf426ae6b57006c8bf6fa","5ca8e0f938ec5c00158bef63","5ca2b794fabe58004bc3bdff"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgb(59, 18, 55)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

                                                        ©JANE EVANS

                                                        CONTACT

                                                        the uninvisibility project bringing midlife women into the spotlight