Where are the weirdos in advertising?
There is a legend that after Saatchi and Saatchi presented their famous 'Labour isn't working' campaign, Margaret Thatcher mused, "Why are the cleverest people in Britain selling soup?" I suspect this is a legend Dominic Cummings knew of when he went searching the industry for his new team. Alas, like great political campaign slogans like 'Labour isn't working', you won't find many misfits and weirdos in creative departments these days. This isn't the 80s, Dominic. Another Sa