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Of course we're digital natives. We were there for the birth.

 

Our first brand messaging work is for April, a local magazine launch for a service that helps the over 65's navigate everyday tech. It would be easy when talking to this audience to be patronising, exacerbate the generational divide, or simply make their lack of tech ability a joke. But this generation has seen so much change it's no wonder some struggle to keep up. The brand language strategy and launch campaign was written by Jane Evans who experienced the birth of tech as a creative explaining what home computers were in 1982 and how Microsoft Word would change the world in 1983.